Saturday, August 24, 2013

FordMustang Draft

xt-generation designs of its body and soul -- the Mustang and F-150.
Ford sits between a rock and a hard place when approaching the redesign of its iconic muscle car, as sales of the Mustang have crashed and haven't been able to regain much momentum. This will be Ford's attempt to kill the retro styling and bring the car into the 21st century as a lighter and faster sports car.

Graph by author. Information cred: Automotive News DataCenter. 2013 estimated with sales through July.
In addition to reviving sales in the U.S., Ford needs to expand its sales to the global market -- a tough balancing act.
"Ford wants the car to appeal to a global market, but the last time the company tried to make a global Mustang, we ended up with the Ford Probe," Andrew Stoy, digital editor of Autoweek, told me. "Any time a halo vehicle as quintessentially American as the Mustang is re-engineered for broader markets, the risk of alienating the car's core audience rises. That risk is even more acute in the face of the Mustang's strong domestic competition -- namely the Chevy Camaro."

Stoy hit the nail on the head. Ford has to avoid the worst-case scenario of losing its core U.S. consumer with a modern design, yet if it doesn't evolve enough to appeal to a new global audience, it will fall short of Ford's sales ambition.
Simply put: For the Mustang to succeed overseas, it needs to shed a few hundred pounds and shrink in size.
'Stang on a diet?
The current Ford Mustang weighs in at 3,523 pounds, and according to Edmunds, Ford is working with lighter materials to remove a minimum of 400 pounds for the 2015 model. To provide the smaller vehicle necessary to sell overseas, it's believed the next-generation Mustang will be as much as 15 inches shorter and 6 inches narrower.
For those worried that the weight loss will make the muscle car any less "Ford tough," there's nothing to worry about. "They are going to use more aluminum, better structural engineering in terms of spot welds, and so on and so forth, basically using less material and making it stronger," an unnamed source said, according to Edmunds.
There are rumors that the Mustang will receive an EcoBoost engine, which left some 'Stang loyalists puzzled and anxious. I doubt there is anything to worry about, as Ford has a lot of engine flexibility that will help it sell well here in the U.S. and overseas. A turbocharged EcoBoost would help sell the muscle car in Europe, while the power-hungry U.S. consumer will no doubt have a top-of-the-line V-8 option. Also to the delight of U.S. loyalists, the pony car will finally kick the live rear axle in favor of an independent rear suspension.
Investing takeaway
Ford's had an excellent run of success with vehicle sales lately, and that's helped boost Ford's stock price up 70% over the past 12 months, as of this writing. Ford set a July record for sales in China, topping over 72,000 in wholesale units -- good for a 71% gain over last year. Ford's year-to-date sales are up a staggering 50% in China through July versus last year. Ford is also increasing its market share in Europe amid an industry still in decline -- pretty impressive.
That recent success is due to the Fusion, Fiesta, Focus and Escape, which continue to sell well globally. Ford now looks to bring its Mustang to the global lineup in hopes it will bring yet another surge in sales and market share.
One thing is for sure: Ford is on a hot streak of designing successful vehicles, and that's brought the company back strong from the brink of bankruptcy. For that reason, I expect the 2015 Mustang to be yet another hit here, and abroad -- much to the delight of Mustang loyalists and investors alike.
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Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.
  • Report this Comment On August 24, 2013, at 10:22 AM, susanbrand1970 wrote:
    Please, say it isn't so! Why do so many car companies just completely butcher a vehicle with their redesign? I don't mind changes and updates, but please leave the Mustang alone!
  • Report this Comment On August 24, 2013, at 10:27 AM, sabebrush6 wrote:
    The Mustang is a great little car. However, it's NOT a sports car as the media keeps calling it. It's a factory street rod. It's cool as is but needs some updates to modern day. Leave it at what it is and what it represents.
    Street cool.
  • Report this Comment On August 24, 2013, at 10:30 AM, ponchoman49 wrote:
    Looks like something out of the Fast and the Furious. Those rubber band wheels look silly.
  • Report this Comment On August 24, 2013, at 10:53 AM, fpl1954 wrote:
    The Mustang, like the Camaro, competes for a narrow segment of customers. The target is NOT the type of men who buy sports cars, who love driving fast just for the thrill of pitting themselves against the road. The target is men who use their car to make a statement. They don't seek satisfaction driving, it's all about style and appearance. They want car that most people who can afford would never buy. It's a car that says "look at me, I'm willing to spend this much money just to make a statement". Not the car for me, but I know plenty of men who love them. I'm a sports car guy, I don't care who sees me or if anyone does, in fact a day without seeing another car on a road with too many curves to pass is ideal for me.
  • Report this Comment On August 24, 2013, at 11:05 AM, mrsb78 wrote:
    YUCK!!!!!! and I thought Chrysler was the only car company that would make that big a mistake. When Chrysler came out with the Charger they got so much flack they had to bring back the Challenger I'm not sure there is any help for this thing. If Ford really thinks this is good they really need to be hit over the head with a 2x4 wake up and fire who ever designed it. This is just plain ugly! I would never buy that car and I own a Mustang!!
  • Report this Comment On August 24, 2013, at 11:07 AM, raptorred wrote:
    And, if Ford is expecting to expand that segment, the new design direction will be a well-calculated next step. The Camaro is also in the process of being redesigned to reflect emerging changes in prospective customer tastes. I would argue that the Chinese market is not driving this change, but, rather, the buyers in our domestic market.
  • Report this Comment On August 24, 2013, at 11:11 AM, Jayz929RR wrote:
    This Mustang looks like the front end is being merged with the Fusion to help them save money being able to use on part for 3 different vehicles and the rear end looks wider to give it a look like the GT or something, it just looks like a freaking MESS to me, not attractive at all. Change is sometimes good, but that is a catastrophe.
  • Report this Comment On August 24, 2013, at 11:11 AM, debug013 wrote:
    I don't know, the more I look at the artist drawing the more I like it. It looks lean and mean. It's not the look of the Mustang, but more like a shark. If it's 400+ pounds lighter than the current stang and they still drop in the coyote V8 that thing would be fast. And with the independent rear suspension, it would not only eat up the 1/4 mile but it would handle the curves as well.
  • Report this Comment On August 24, 2013, at 11:12 AM, overunder27 wrote:
    @fpl1954, sorry, but I'm calling BS on that. You clearly have a bias for your choice in cars and backed it up with some insults towards the very character of people who don't share the same interests. We can't take anything you say as being serious, and you sure as hell don't speak for the people who purchase, get their hands dirty working on, and enjoy driving those types of cars.
    And for the record, the implication of the Mustang, Camaro, etc class of cars as being just for "looks", the Camaro posted a run under 8 minutes at the vaunted Nurburgring. Making that 4 cars for GM under 8 minutes at the be-all, end-all track for automotive testing. I'm sure when the Mustang sheds some weight, they'll post a -8.
  • Report this Comment On August 24, 2013, at 11:13 AM, 2manystangs wrote:
    As an owner of seven retro stangs, I have to say I hate the rear body look, so cartoonish. But, love the idea of a turbo mustang. How about making a throw back to the Fox body with turbo like the SVO? Smaller, lighter, better handling, 2.3 liter turbo. What's not to like??? Come on Ford, LISTEN to your loyal following.
  • Report this Comment On August 24, 2013, at 11:15 AM, cage102609 wrote:
    Looks like a winner to me.
  • Report this Comment On August 24, 2013, at 11:16 AM, jackie78 wrote:
    WTF?!?
  • Report this Comment On August 24, 2013, at 11:18 AM, Gordon2525 wrote:
    Epic FAIL.
    Step right up, ladies and gentlemen. See the iconic Mustang jump the live shark...coming in 2015 !
  • Report this Comment On August 24, 2013, at 11:19 AM, excelscior wrote:
    Looks good to me, considering last years version looked terrible. At least this direction seems worth the time. Just don't lose the front face the Mustang is known for. Make those side air scoops functional on the rear quarter panels and that will make it look even more awesome!
  • Report this Comment On August 24, 2013, at 11:23 AM, bcweir wrote:
    Just when you thought Ford had learned their lesson from the awful 1974 to 1978 Mustang II (as well as the thankfully aborted attempt to put the Mustang name on what became the Probe), product planners too young to remember either car seem intent on repeating the mistake.
  • Report this Comment On August 24, 2013, at 11:25 AM, afig367 wrote:
    I love the rendering at the top of the page, but I'm also not the typical Mustang buyer.
    This looks incredibly aggressive and I love the smooth European-like lines. It's somewhat similar to a V8 Vantage or Audi RS5 and, in my opinion, that's a big compliment.
    I would buy this car and I've never owned an American vehicle.
  • Report this Comment On August 24, 2013, at 11:25 AM, dksmoothe77 wrote:
    Take a look at the spy photos and you'll see they have homogenized the Mustang with the Fusion. Mustang is dead on arrival. The Camaro will reign thanks to Ford's horrendous misstep.
  • Report this Comment On August 24, 2013, at 11:26 AM, ocheewah wrote:
    One more reason not to buy another Mustang. As much as I loved the look of my 2005 coupe, it was a mechanical money pit and was a very uncomfortable ride. If Ford wants to sell more Mustangs in the US, they need to look at reliability and comfort, areas in which my Camaro beats my Mustang hands-down, and leave the body style, which is a solid selling point, alone.
  • Report this Comment On August 24, 2013, at 11:29 AM, EvanBuck wrote:
    Eh, the wheels aren't that great, but other than that I personally don't think the new Mustang is as bad as several commenters on here are making it out to be. It's all a matter of personal taste and preference.
  • Report this Comment On August 24, 2013, at 11:36 AM, AeroDesign wrote:
    I think the 2015 Mustang looks BADA$$! It has the look and flavor of my 2012 Volkswagen Golf TDi especially with the short tail. I have an original owner (me, still have the window sticker) 1986 Mustang 5.0 GT 5-Speed which got bumped with an outrageous suspension, 4-wheel disk brakes and a 395 horse 331 Cubic Inch Stroker motor and close-ratio Tremec 5-speed and 3.73:1 heavy duty rear-end. The New Mustang looks like a cross between the Golf (which is like a roller-skate with a turbo (240 ft-lbs of torque) and rides on rails with a clean looking American muscle car. The '86 Four-Eye is fun to spook tuners with but lacks the aerodynamic sophistication which the new one could possess.
  • Report this Comment On August 24, 2013, at 11:38 AM, jeff7232 wrote:
    Ford keeps changing things on the Mustang to try to compete with the Challenger and Camaro and keeps coming up with the short end of the stick. The Camaro is ruling the sales of these three and will continue as long as Chevy doesn't do a Ford.
  • Report this Comment On August 24, 2013, at 11:41 AM, KazooKitty wrote:
    Hellloooo!!! I happen to be a 65 year old woman who LOVES Mustangs! I think when updating the Mustang they should keep it the similar style it has always been. Way cooler looking and forget those stupid wheels that look like bicycle tires.
  • Report this Comment On August 24, 2013, at 11:42 AM, moparcarfanh8sgm wrote:
    Catering to young males who are compensating. If they REALLY wanted to be so special they would buy originals from the decades past. But they can't afford the originals like some of us so they buy reissue copies. Losers!
  • Report this Comment On August 24, 2013, at 11:43 AM, StockgeniusII wrote:
    As an owner of a Mustang fastback back in the 60s; I welcome the new next generation Mustang. I have gotten use to a more luxurious car interior and all the amenities associate with cars like the BMW 6 series and Audi R8.
    Just hoping that the new Mustang will be more modern and have 4 wheel drive as an option.
    Picture looks great if that is true rendering.
    But based on past Ford Mustang models; I think Ford will revert back to the retro look of the 60s still and have substandard interior as usual.
  • Report this Comment On August 24, 2013, at 11:43 AM, tmeyer37 wrote:
    The above picture is just a render not a production model picture. The current Mustang is already faster than a M3 around Laguna Seca and thats with a live rear axle. Just wait you will all be proven wrong when this car is released.
  • Report this Comment On August 24, 2013, at 11:45 AM, joverclock wrote:
    built hundreds of engines. I think this car looks awesome. I highly doubt the production model will look this good. Just like the wrx concept. Based solely on just exterior looks. I would highly consider that mustang. Plenty of old boxes out there for the people who love previous looks BUILD IT EXACTLY LIKE THAT PLEASE!!!
  • Report this Comment On August 24, 2013, at 11:46 AM, Cuencanolenny wrote:
    It is quite a list of Mustangs I have owned dating to 1968 with my first 1965, another one of those in Hi-Po version. A 1968 Mach 1 on through to a 1989 5.0L short deck version. I thought that last one outperformed all of the previous versions as it would turn and stop. The Mustang is fun to drive, like all pony cars it is a dry pavement vehicle too prone to swap ends when it is wet. I like this rendition, I think it is sexy and aggressive looking.
  • Report this Comment On August 24, 2013, at 11:47 AM, Firechicken427 wrote:
    I think Ford is making big mistake here. Yes styling needs to be freshend up ever so often, but this is too extreme. A better approach would be to give Europeans their own car suited to their taste. Independent rear axles don't live too long on a dragstrip or for a leadfooted maniac like me.
    The EcoBoost engine is a bad idea also. I have been around turbo's long enough to know they work well above certian rpms but suck off idle due to lag. Blowers work much better in a street car. Turbo's also do not live too long and are very expensive to replace after the warranty runs out. Ford has a good thing going, but I am afraid they are about to blow their foot off.
  • Report this Comment On August 24, 2013, at 11:47 AM, Tuite300 wrote:
    I like the new look. It's showing up at the right time for me. I feel the retro look served it's purpose and now it is time to move on.
  • Report this Comment On August 24, 2013, at 11:50 AM, Browntreecat wrote:
    Awesome modern look. Should sell well in Europe. Now as for the old die hard Ford-tang people, get over and on with it.
    That retro look has run it's course twice now.
  • Report this Comment On August 24, 2013, at 11:51 AM, RainyDayV8 wrote:
    This new car looks terrible! I drive a Mustang now and I love my car! Sales are going to crash again like they did in the past if this design is used. Keep the street/muscle with the original Mustang look. This new design looks ridiculous. Come on now!
  • Report this Comment On August 24, 2013, at 11:51 AM, BubbaTee wrote:
    1) You are Motley Fool if you think that rendering is the new Mustang - that drawing has been kicking around the Internet for last few years. The actual spy photos do not show this shape.
    2) Mustang sales pretty much crashed with the Great Recession as did the entire industry. Ford has sold over 1,000,000 Mustangs since the new 2005 model arrived. The upward trend, for an outdated design, has increased in sales since 2011.
    3) The weight drop is about 300 lbs.
    4) The new V-8 that is going into the Mustang will have 450-475 horsepower with clean emissions and good gas mileage. Can you say Corvette killer? 0 to times will be in the 4's and the quarter mile will come in around low 12's or high 11's. Needless to say, it will be the best Mustang ever.
    5) Other engines will be kicked around for the average driver and the new platform will allow the Ecoboost engines to be stuffed into some American-Made Mustangs. Though those engines will be mainly requested in global sales. The American V-8 will still be the top dog even without turbo or supercharging.
    6) The new Mustang does not go on sale until the Summer of 2014. As usual, the car will sell over the sticker price. The greedy Ford dealers will price gouge the Mustang fans for the first 6 months or so.
    7) The GT model and other performance versions will be extremely expensive for people under the age of 25 to insure. This buying group will end-up with a 4 or 6 cylinder. If they want a V-8, they'll be looking up to $5,000 a year to insure. Plus, car payments.
    8) The Mustang has had a world-wide following since 1964. Numerous Mustangs have been sold in Europe since the beginning. The global frame structure will allow overseas sales to offer a variety of engines to fit the needs of whatever country they go to.
    9) Finally, this will be the best Mustang ever built. It will certainly surpass the Japanese cars in quality, performance, reliability and looks.
    10) For those that fear a "ricer" look, no worries about that. The designers' primary mission is to please the American people first. You will know it is a Mustang. It will fit in well with older Mustangs and Mustang heritage will be used throughout the car. It is a car that will please just about everyone.
  • Report this Comment On August 24, 2013, at 11:52 AM, mobadthangood wrote:
    Who's making it Toyota?
  • Report this Comment On August 24, 2013, at 11:55 AM, betdon2 wrote:
    I would not even call it a CAR ....... CARS quit existing in the early '80s . Al;l vehicles have become SO UGLY that only people with BLURRED vision would by them. Government neeeds to step aside and let the people decide what a CAR should be !!!!!!!!!!!
  • Report this Comment On August 24, 2013, at 11:56 AM, dede123 wrote:
    WTH is that??? Funny I've always hated fords design and in the last few years I was really likening as a matter of fact we are planning on getting truck although we want a older model. I was really likening the Mustangs look but what the hell is up with the rear of that UGLY ASS car
  • Report this Comment On August 24, 2013, at 11:59 AM, biggdawg49 wrote:
    I've owned three Mustang's: '72, '82 and '88GT, and I have to say that I like this new look. That's one mean looking pony! It could be my fourth!
  • Report this Comment On August 24, 2013, at 11:59 AM, RailraodMike wrote:
    Steve McQueen, where are you when we need you.
  • Report this Comment On August 24, 2013, at 12:04 PM, Jshphrd wrote:
    Look at the peak in 2006-2007, that's when I bought my "Retro" look Mustang. Don't understand why they have mess up a good thing! I just hit 100,000 miles in mine, I'll drive it till it dies. Won't buy the revised version . . . thinking maybe a Challenger.
  • Report this Comment On August 24, 2013, at 12:04 PM, PlasticRobotoid wrote:
    The problem is that this is an "artists rendering" and there are more than a few of them floating around right now. Either way, they all look like a massive improvement.
  • Report this Comment On August 24, 2013, at 12:04 PM, thanlannt wrote:
    I love the new styling direction. Ford has to change or die...and of course, Ford wants to goes on to build cars and they chose to change...That's it and that's all folks...:)
  • Report this Comment On August 24, 2013, at 12:07 PM, TMFTwoCoins wrote:
    Yes, definitely keep in mind this is a Rendering by an artist. Ford has kept its new look under tight lock and key, although some spy photos have been released giving some details of the front end -- which is similar to this rendering.
    As a shareholder of Ford, the author of this piece, and an owner of a 2010 Mustang GT -- I don't think the rendering looks THAT bad. If the actual 2015 Mustang looks similar, I'd still consider buying.
    That said, the comments here prove why every redesign faces a significant risk -- people are either going to love or hate it.
    Thanks for reading all,
    Daniel
  • Report this Comment On August 24, 2013, at 12:09 PM, CTNEMISIS wrote:
    Looks like an Audi.
    Thanks for the laziness Ford.
  • Report this Comment On August 24, 2013, at 12:10 PM, screenname100 wrote:
    Just call it the Mustang II, like in the 70s.
  • Report this Comment On August 24, 2013, at 12:16 PM, wonsuni12 wrote:
    Disappointed. Good thing I purchased my 2014. The mustang was one of the few cars that kept the look of a muscle car.
    Recently Dodge and Chevrolet were following suit.
    The new mustang looks like a Fusion on steroids.
    Safe your money and purchase a fully equipped Fusion for less!!
  • Report this Comment On August 24, 2013, at 12:19 PM, Zochin wrote:
    I think it will look a lot better in convertible guise.
  • Report this Comment On August 24, 2013, at 12:24 PM, badsheep wrote:
    What is with the American muscle car hybrid kick? First, Chevrolet is making the Corvette look like the Camaro; now Ford wants the Mustang to morph into a Focus on steroids. Folks, simple is always better. Go with the look that sells, and give it cleaner lines, not a full facelift. When Ford came out with the new/old-look Pony for 2005, they had a winner. Bottom line: Ford, stop fixing what isn't broken! That is all.
  • Report this Comment On August 24, 2013, at 12:25 PM, lierlaky wrote:
    I am a female who drives a 2007 Mustang and I have to say thank you! Thank you for making my car become a classic, because this new Mustang is UGLY! I don't think I will have a problem reselling my mustang when it is time to move on, people that love Mustangs will appreciate my models "classic lines". Since Ford has decided to make this years Mustang look like a Japanese econo car!
  • Report this Comment On August 24, 2013, at 12:25 PM, theomdude wrote:
    Both GM and Chrysler are more in need of shaving pounds from their pony cars than Ford. The current Mustang has done well in comparison tests against the Camaro and Challenger mostly because it's based on a dedicated chassis shared with no other Ford, and comes out hundreds of pounds lighter already in consequence. The GM and Chrysler ponies both are based on large sedan platforms and cannot be slimmed down. Both will be doing the same thing Ford is doing with their Mustang soon. Chrysler is even contemplating reviving the Barracuda name for a smaller pony car.
  • Report this Comment On August 24, 2013, at 12:26 PM, Eds2468 wrote:
    These manufacturers have a hard act to balance. #1 they have to meet all kinds of foolish govt. regs, #2 They have to appeal to a much youger demographic #3 They have to appeal to the geezers that still want the 65 Mustang they couldn't afford when they were kids. The Camaro reminds one of the old ones but it's actually not even close. Dodge is pretty close but......... We'll see what these Stangs will do once they hit the showroom and track.
  • Report this Comment On August 24, 2013, at 12:30 PM, kmshew wrote:
    I don't like it but my husbands does, it looks to much like the Camaro, and that has it's own look which shouldn't be messed with either. But if Ford is smart it will go back to the purest look again. They can't stay away for it for too long because when they do they loose their following. People love their cars because of not only how they preform but also how they look.
  • Report this Comment On August 24, 2013, at 12:30 PM, jeffreycourtney wrote:
    I love the Ford company and congratulate their successes. Being an owner of both 1965 & 1966 Mustang fastbacks, I appreciate the efforts to get weight out of the new model of the Mustang. I think the current Mustangs, while quite the performance cars, are big and ugly, compared to the first Mustangs. The new seems an improvement, however I think the wheels are ugly, and I wish that car manufacturers will go away from the big wheel fad, and go back to reasonablly-sized wheels/tires: 18 inch diameter wheels the max, 17 inch even better. This will improve the overall performance and cut the weight down further.
  • Report this Comment On August 24, 2013, at 12:30 PM, kca124cain wrote:
    Love it.
  • Report this Comment On August 24, 2013, at 12:37 PM, slim1969 wrote:
    I never liked the Mustang, until now. That looks way better.
  • Report this Comment On August 24, 2013, at 12:37 PM, Bobt1892 wrote:
    The new proposed vehicle looks good to me. Very 21st century. Still has the "stang" front end and the rear wheel wells looks very modern. Now to get it into the REAL 21ST CENTURY it should offer a hybrid version. Instead of the 4 cylinder hybrid version Ford offers now, they should couple it up with a V6 version. I own a Milan hybrid and have never been happier with a vehicle.
  • Report this Comment On August 24, 2013, at 12:38 PM, kca124cain wrote:
    The Mustang has always been a sporty, affordable 2+2 car to appeal toward singles and young families. While young families have gone onto minivans and suv's for the most part, The Mustang has held true to its original style (maybe excluding the 71-73, but even that was in this category at the time).
    Love the car. I will buy one.
  • Report this Comment On August 24, 2013, at 12:38 PM, ElijahFox69 wrote:
    IMO the last good Mustangs were the 68 and 69's.Never liked the new ones...the Vette,Challenger are the only ones I would consider buying.Though I feel this one looks like all the other Hondas,Nissans ect.on the road.
  • Report this Comment On August 24, 2013, at 12:39 PM, BloviationNation wrote:
    Uh oh, here we go again. Like 1974 all over again. The 74 Mustang was significantly smaller, lighter and uglier. In that one year Ford essentially buried the Mustang. The damage would take over 30 years to correct. I'm a Chevy man but I feel for you Mustang guys. The future isn't looking so good for you.
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