Chevrolet Performance
Takes Many Forms at SEMA Show
Expanded
‘Shop Talk’ Displays, Malibu
Turbo Performance Concept featured
DETROIT – From stylized mini cars to drag strip-conquering
muscle cars, Chevrolet will show its broadest-ever range of performance and
personalization choices at the 2012 SEMA Show. The annual automotive
aftermarket extravaganza kicks off Oct. 30.
Last week, Chevrolet previewed a
squadron of small-car concepts debuting at the event, while
performance-oriented visions of the new Malibu Turbo and the forthcoming 2014
Impala will also be on hand. Chevy’s display wouldn’t be complete without a few
Corvette and Camaro concepts, but their details are being kept under wraps
until the show opens.
“At Chevrolet, performance comes in
many different forms that appeal to many different customers – and that’s
exactly what we demonstrate at the SEMA Show,” said Chris Perry, vice president
of Chevrolet marketing. “We play close attention to the reaction our concepts
receive, because the feedback helps determine the viability for producing new
accessories and even special-edition production vehicles.”
Chevrolet is taking its popular Shop
Talk garage experience display to a higher level this year, too. Building on
the success of the engine-building demonstrations last year, the new Shop Talk
display will offer four “bays” of activities:
·
Crate Powertrain Systems – Chevrolet Performance’s engines, transmissions and
controllers are featured, along with a crate powertrain system installed on the
open chassis of a 1988 Monte Carlo SS.
·
Chevrolet Performance Parts and Accessories – Displays of new Camaro ZL1- and 1LE-based upgrade
kits, along with exterior and interior enhancements are on hand, with
installation demonstrations performed on a Camaro SS throughout the event.
·
Sonic Personalization Installation – Chevrolet Performance brakes, suspension components
and wheels, along with Z-Spec accessories, will be demonstrated with live
installation sessions on an Inferno Orange Metallic Sonic.
·
Build Your Own Crate Engine – The assembly procedures for a supercharged LS9 crate
engine will be demonstrated, showing the steps customers take when they
purchase the Build Your Own Crate Engine option with an LS7 or LS9 engine from
Chevrolet Performance.
“Chevrolet Performance is the direct
line from the factory for performance and personalization parts and the SEMA
Show gives us the chance to show everything our engineers have been working
on,” said Jim Campbell, GM U.S. vice president of Performance Vehicles and
Motorsports. “From Sonic to Cruze, to Camaro, Corvette and Silverado, we offer
more parts and accessories than anyone in the aftermarket.”
Chevrolet Performance’s range includes
E-Rod emissions-compliant crate engines, which have received Executive Order
numbers from California Air Resources Board – making them legal for
installation in more than 20 million pre-1996 vehicles in California.
Impala was America’s
best-selling full-size sedan in 2011 with sales of more than 171,000, which
earned it a place among the year’s 10 best-selling cars overall, along with
Chevrolet Malibu and Cruze.
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